START HERE
SEO foundations
Connect search intent, site structure, content and measurement.
Read the guideSEO FOR BUSINESS WEBSITES
Clear priorities.
Useful content.
Stronger foundations.
Practical guides for choosing the right keywords, improving your website and measuring the work. Start with one decision. Follow a clear plan.
By Trevor Fenner · An Ecommerce Paradise publication
YOUR NEXT SEO DECISION
A useful plan starts here.
- 01Understand the search
Match customer questions to a useful page.
- 02Fix the foundations
Give readers and search engines a clear path.
- 03Publish with purpose
Answer the question and explain the next step.
- 04Measure and improve
Use evidence to choose the next priority.
THE SEO LIBRARY
Choose the work in front of you.
Eight detailed guides. Research, planning and implementation for a small business website.
PLANNING
A practical 90-day plan
Put your SEO work in a sensible order for the next quarter.
Read the guideRESEARCH
Keyword research
Choose topics around customer questions and search intent.
Read the guideTECHNICAL SEO
The SEO audit checklist
Find the problems worth fixing and build a useful backlog.
Read the guideCONTENT
On-page SEO
Review service pages and articles with a clear checklist.
Read the guideSITE STRUCTURE
Internal linking
Connect topic clusters and help readers find their next answer.
Read the guideRESEARCH
Competitor analysis
Compare search results and choose gaps your business serves.
Read the guideDECISIONS
Hiring an SEO consultant
Define the scope, evaluate evidence and protect ownership.
Read the guideABOUT THE PUBLICATION
Business decisions first.
SEO tasks second.
SEO Paradise covers the research, site structure and content decisions behind a useful business website. Trevor Fenner publishes practical guidance through the Ecommerce Paradise network.
Our guides explain the process, link to original sources and separate examples from measured results.
Meet Trevor and read our approach →A FOCUSED NEXT STEP
Bring your website and your question.
Share your goal, your current website and the decision you need help with.
Contact Trevor ↗